Nathan, dude, 773k subscribers?! Every time I check your channel it’s grown immensely, 1 Million is around the corner! What’s something that’s worked well and something that hasn’t for growing TutVid?
I went through a period of about 6 years where I grew very complacent with the company and what I wanted to do with tutvid and nearly lost everything I had built before that. Not working on my company was the biggest thing that didn’t “work” for growing tutvid.
Maintaining awareness of the industry and always being critical of and willing to change what I am doing has been a massive factor of success thus far. Also, creating content consistently is important.I think for current-day content creators on a platform like YouTube, you must not only create content consistently, but also be able to create the kind of content that is useful, impactful, is shareable, and is engaging. If you create boring content or useless boring content day after day, you’ll never grow.
I’m self-taught, and so is Adrian. We owe most of our expertise to those who teach online (especially YouTube) so thanks for making such informative tutorials. Why did you decide to teach digital media on TutVid?
I was frustrated when I first started to use Photoshop and Adobe Illustrator that most of the tutorials that were available (back in 2006-07) were either very boring or left out vital details.I bought a microphone and screen recorder one day and decided to make a crack at recording my own video tutorials (nearly none of them in 2007) and ended up putting them on YouTube and the rest has been history.
We’ve been making tutorials for a while but just recently found a style that works best for us. What’s your workflow like for making a tutorial?
I have a list of ideas and images that I’d like to create tutorials about and I pick something that I like (or sometimes a trend will dictate a video or even the analytics will show that a certain type of videos resonates well with the audience) and begin playing in Photoshop to figure out how I would do it.I then draft a rough series of notes to reference while recording and sit down and record my screen and audio and work through whatever the subject of the tutorial is.After that, it’s a matter of post-production, graphics creation, social media, web, and email distribution, uploading to YouTube, Facebook, etc… and trying to share some behind the scenes stuff along the way.It’s a big process that I’m still working on perfecting.
What’s your day to day work-life like?
Work, email, research, making videos, each working portion of the day is very different depending on what we’re working on so this segment varies greatly day-to-day.My morning and evening routines are usually pretty much the same, it’s the big chunk in the middle of the day that is always different.One notable thing is that I only check my email once a day. It’s too much of a distraction and people who need to get a hold of me (clients or family) have my phone number and can call or text if something urgent arises.
Here’s some shameless self-promotion, what’s your favorite ProductionCrate content?
I love so much of what you have to offer in the Motion Graphics portion of ProductionCrate. The transitions would have to be my current favorite. So much good stuff, though.