Youtube has it all. Big studio work, family videos, instructional tutorials of every kind, cats, more cats, meditation walkthroughs, music videos, gaming screencap, reviews and so much more. It’s absolutely massive. Youtube, more than any platform, has helped of connect people through their curiosity. It enables you to pursue, learn, teach and be entertained.
I don’t consider myself a ‘car person’, but that might be changing. I have watched an absurd amount of Remove Before Race in a very short period. It’s a Youtube channel that utilizes VFX, humor and impressive production-quality to review awesome cars. I had the privilege of interviewing Raz Rehan, the host of RBR. He tells us how he built a growing and successful Youtube channel, with over 150K subscribers, and where he wants go go next.
Here’s a great episode of RBR, full interview below!
Chris: Can you tell our viewers a bit about your channel?
Raz: Sure! Remove Before Race is on the face of it a car review channel like many others, but it has a big twist!
Alongside seeing reviews of the latest and greatest cars, we also use VFX to take the traditional car review to the next level. So if we talk about the engine then we’ll strip the body away in front of your eyes, or if we talk about another car we‘ll teleport it there in seconds. Its car reviews, just more fun!
Chris: What motivated the idea of using visual effects in your videos?
Raz: I’m a big geek! I love film, TV, video games and comic books. So back when the channel was younger I experimented with incorporating that side of me into the content. It ended up really resonating with our viewers, who also love Star Wars, Mario, the Avengers and whatever else we throw into our videos as a surprise.
It’s given me a great USP, hence why FootageCrate is so invaluable to me: I just end up getting so many ideas from here!
Chris: That’s awesome to hear! Do you have any FootageCrate Effects you couldn’t find that you want us to create?
Raz: The more movie, super hero and video game effects the better for my channel! Really helps create themes around videos and keep things exciting. Perhaps even simple things like more animal renderings. Though top of my list would be a service that allows you to request the creation of a unique effect : that would be special!
Chris: For creators looking to build a Youtube Channel, do you have any suggestions?
Raz: Too many to give in one answer, but I’ll try! First and foremost, chase excellence of product, and success will follow! If you chase numbers you’re sure to fail, but make excellent content and it’s hard for viewers to ignore you.
Secondly, be yourself! It’s cliche, but by harnessing the power of my own nerdiness I stumbled on the perfect unique niche for my channel. And don’t let what others are doing in your area of the market dissuade or effect you, focus on your craft.
Chris: Where do you want your channel to be in 5 years?
Raz: I’d love to have expanded the type of content we do, into some episodic car review series with our signature VFX, or heck even into things non-automotive!
But really most of all, I hope our library of old videos by that point, will be a joy to watch back.
Chris: I noticed you had some great sponsors for your videos, do you have any tips for finding sponsors?
Raz: Sponsors are firmly linked to quality of content for me, so as I said about, chase the quality and the demand will follow. There’s also no harm in asking companies that you see synergy with, and just starting a conversation!
Chris: Thanks, Raz!
If you’re into cars, or just want to see some high-quality work, check out RBR on Youtube.